Baby Shaker App Pulled:Questions Remain
When I think of Apple, I think hip, trendy and socially conscious. Their ad campaigns have owned the airwaves and have taken over YouTube with spoofs and fan videos.
But today, KRAPPS [an apps review site] reviewed an app that literally left me speechless.
I sat there and stared at my laptop screen while my 7 month old grabbed at the screen and my two year old played “tea party” in her room.
Baby Shaker [by Sikalsoft] is an app for the iPhone and iPod Touch that allows, NO, encourages the player to shake the baby to quiet it down.
This is the description for the “game”:
On a plane, on the bus, in a theater. Babies are everywhere you don’t want them to be! They’re always distracting you from preparing for that big presentation at work with their incessant crying. Before Baby Shaker there was nothing you could do about it.
Now, Baby Shaker gives you a charming drawing of a baby sure to make those with a less than iron will fawn. True to life, it begins to annoy you immediately. See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!
Never, never shake a baby.
OH! “Never, never shake a baby.” Ok. Then how the hell is someone supposed to “win” the game?
I don’t know if they added that last bit as a way to cover their ass against bad press, [See? We said not to shake a baby!] or if they added that last bit in an attempt to be funny. The reason they added it doesn’t really matter.
The facts are that it isn’t funny. KRAPPS, CNET, 9to5Mac and the Twitterverse are talking about. Heck, in the ten minutes since I started writing this, a new Google search of “Baby Shaker” shows TONS of mainstream news outlets have jumped on this story and I can guarantee that they will milk the story for all that it is worth.
The app is disgusting. Plain and simple.
However, a broader and more far reaching question remains.
How did something like this get approved?
As CNET points out:
You are not allowed to develop applications that could potentially harm existing or future Apple businesses.
I have a sneaking suspicion that Baby Shaker falls under the “could potentially harm existing or future Apple business”.
With all of the media attention that this app is just now getting, what is the potential fallout for Apple? Should they issue a statement? Should they issue an apology?
According to CNET, as of 1:21pm today, the app was no longer available. One thing to note. The notice states that it’s no longer available in the US store. That leads me to believe that if you live outside of the US then you can download and shake the ever lovin’ shit out of a virtual baby.
I have a feeling that this won’t be the last that you hear of this story.
*edited at 7:40 pm to add that the game’s page is gone*