Wednesday, September 30th, 2009

Starbucks VIA Available Nationwide Today

September 29, 2009 by David Kindervater  
Filed under Life

After months of waiting for Starbucks VIA Ready Brew coffee to emerge from a handful of test market cities, it’s available in all Starbucks stores in he U.S. and Canada beginning today.

Starbucks VIA is a breakthrough innovation in instant coffee that delivers Starbucks coffee in—well—an instant. It’s 100% natural roasted coffee without any byproducts or chemicals. And it’s made from the same high quality arabica beans you find at your local Starbucks (the beans used to create Starbucks VIA are bought under the Starbucks Shared Planet ethical sourcing principles).

Starbucks VIA Ready Brew / Photo courtesy Starbucks Newsroom

Starbucks VIA Ready Brew / Photo courtesy Starbucks Newsroom

There are two flavors of Starbucks VIA to enjoy. I was offered a sample of Colombia at my local Starbucks several months ago. Columbia is a medium-bodied coffee, smooth and well balanced, with a signature nutty flavor. I really enjoyed it, especially the convenience. Having a cup of coffee this good, this quickly, is a real treat. Whether it’s at home, at the office or on the go, you’ll never be without a great cup of fresh-brewed coffee again. Personally, half the fun of having a cup of Starbucks coffee is the experience of being there. I’d live on one of their couches if they’d let me. But when I can’t make it to the store, I can get the next best thing by tearing open a packet of Ready Brew. There’s also Italian Roast—a medium-bodied blend of Latin American coffees roasted a bit darker than Starbucks Espresso Roast for a sturdy, sweet, slightly smoky flavor.

Starbucks VIA Ready Brew can be purchased in U.S. Starbucks stores for $2.95 (3 servings) and $9.95 (12 servings) and in Canadian Starbucks stores for $3.45 (3 servings) and $11.95 (12 servings).

Note: A Starbucks VIA Road Trip began in Seattle on September 15 with stops in Vancouver, Denver, Chicago, Boston and New York City (among other places along the way). Check out the Starbucks YouTube Channel for the hilarity from comedian and actress Erin Foley and Starbucks coffee master, Twitter master and former Starbucks barista Brad Nelson.

Source:, Starbucks Newsroom

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