Accessible+Affordable Content = Less Piracy
Over at the Guardian, Richard Wray writes:
Trying to stop people sharing copyrighted material over the internet is a game of cat and mouse in which the pirates will always win and calls for internet service providers to halt illegal file sharing are “naive”, according to the boss of Carphone Warehouse.
Instead, Charles Dunstone said, the solution is education about the benefits of respecting copyright coupled with services that allow consumers “to get content easily and cheaply“.
Amen brother! A friend from the Philippines recently complained about the iTunes Store’s lack of support for his country.
“Sure, currently you can buy applications and download podcasts for your iPod Touch or iPhone. But no can do for music and video. I’m an avid fan of Burn Notice and Dexter, but I prefer to watch those shows on my own time, free from the set schedule of local cable.
I’m very willing to pay the few dollars for each episode. After all, those TV shows have to make money, right? But I can’t; the iTunes Store doesn’t offer that kind of content for my country, and neither do other (if any) online retailers. So what can I do? I like the show and I want to watch it, so I end up leaving the computer on over the weekend to get those torrents.”
To be quite honest, the sooner copyright holders realize that widespread digital distribution brings in more paying customers, the sooner they will face less piracy.