Apple Tablet: True or False?

July 27, 2009 by Rico Mossesgeld  
Filed under Rumors

Everyone’s buzzing over the rumor—started by the Financial Times—that Apple’s rushing to release a tablet by September, in time for the Christmas season. And 9to5Mac was kind enough to quote the registered-user-only article generously:

The talks come as Apple is separately racing to offer a portable, full-featured, tablet-sized computer in time for the Christmas shopping season, in what the entertainment industry hopes will be a new revolution. The device could be launched alongside the new content deals, including those aimed at stimulating sales of CD-length music, according to people briefed on the project…

Apple is working with EMI, SonyMusic, Warner Music and Universal Music Group, on a project the company has codenamed “Cocktail”, according to four people familiar with the situation. The labels and Apple are working towards a September launch date for the project, which aims to boost interest in albums by bundling liner notes and video clips with the music.

The new touch-sensitive device Apple is working on will have a screen that may be up to 10 inches diagonally.

It will connect to the internet like the iPod Touch – probably without phone capability but with access to Apple’s online stores.

“It’s going to be fabulous for watching movies,” said one entertainment executive.

Book publishers have been in talks with Apple and are optimistic about their services being offered with the new computer, which could provide an alternative to Amazon’s Kindle.

Apple Tablet Artist's Rendering. Courtesy Gizmodo

Apple Tablet Artist's Rendering. Courtesy Gizmodo

Once upon a time, my former boss in a gadget distribution company confidently asserted that Apple wouldn’t come out with a phone—it wasn’t Apple’s area of expertise, she said. A week later the first iPhone debuted.

That’s the thing with rumors. You can speculate all you want, but there are only two ways to be really sure: during the actual product unveiling, or if someone from the inside leaks (or “leaks”) details. In any case, what’s wrong with a bit of speculation?


Apple increasing focus on the iPhone and iPod Touch—at the cost of “traditional” iPods—points towards a willingness to launch a tablet. The sales figures have made it clear for the company: one-(or two- or three-) trick ponies are on their way out, as customers choosing gadgets that can do more than just play music or videos. Any Apple Tablet should be, at the very least, a souped-up iPod touch.


Why should there be an Apple Tablet? Hasn’t Apple already covered all bases with the iPod touch/iPhone (mobile), the Macbook (portable), and the iMac/Mac Pro (desktop)? Why would a company known for its perennially sparse catalog add to its product line?

What do you think? Feel free to comment below. (Source)

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6 Responses to “Apple Tablet: True or False?”
  1. DavidB (subscribed) says:

    I might buy one, IF it wasn’t on ATT! Make the 1st gen EV-DO please Apple, for some RELIABLE high speed that works! Then by the time you’re ready to roll the 2nd gen out (phones in summer, tablets in winter, so every 6 months new devices!) it will be time to launch an LTE device. Kindle already runs on EV-DO, so this plus a Kindle app would be a natural for Sprint (maybe with WiMax?) and Verizon would love to have this to go against iPhone!

    • Rico Mossesgeld says:

      Oh yeah, I didn’t realize that. Maybe Apple’s free to negotiate with other carriers? Here’s to hoping they didn’t sign a contract for all their cellular wireless functionality.

  2. james braselton says:



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