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Monday, October 26th, 2009

The Gadget Blog

How Not to Market Through SMS

October 23, 2009 by Rico Mossesgeld  
Filed under Tricks

Here’s a really really long text message, an apparent attempt to recruit Helga Weber, a blogger and designer from the Philippines:

Hello! Greetings!!!:-)

My name is [redacted], Marketing Officer for [redacted] ([redacted]).

I would just like to take this bold opportunity to announce this WONDERFUL NEWS about a RARE PROMO OFFER for a FULLY-FUNCTIONAL website development service that we would like to provide you for your competitive business need to GAIN A STRONG POSITION in the industry, as well as to REALIZE/MATERIALIZE today’s untapped potential markets. For ONLY PhP 30,000, our Web Development Team shall ensure your PROMINENCE and UNMATCHED OUTPUT CALIBER, which features WEBMAIL functions, ONLINE BOOKING, WEB SECURITY features, and a DYNAMIC MEDIA GALLERY for your photos/videos. Also, we’ve already thrown in the offer a robust CONTENT MANAGEMENT SYSTEM (CMS) and POST-PHASE REVISIONARY WORK, which deals with the completed website’s services for TROUBLESHOOTING, MONITORING, and MINOR UPDATES/BASIC REVISIONS that are available for one (1) month, FREE!!!

This offer has been sent to all enterprises close to our network, and is available for a VERY LIMITED TIME ONLY!

If you’re interested in availing this rare offer, please call/text [redacted] at [redacted] or their landline: [redacted].

Lastly, should you wish to first view the caliber of our past works, you are very much welcome to visit our official [redacted] website: [redacted].

E-mail inquiries are also entertained. Kindly send them to: [redacted].

Thank you and have a blessed day!:-)

Total character count is around 1438, give or take a few (since some text was [redacted]). That’s not the only irritation I share with Helga over the message; the SMS sender was trying to impress her through flowery marketese. Flowery prose may be called for in (old forms of) literature, but not when you’re trying to make a point within a limited format like texting (and social media services like Twitter). Mr. Marketing Officer should’ve gone straight to the point, and if still needed over a thousand characters to deliver the message, maybe he should’ve considered email?

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