IBM’s System/3: The Best Damn Business Computer of 1968
In the late 1960s, computers we’re only for “business owners”, and representing the entire business world only required one American, one European, and one Asian.
Oh and yes, computers were pricey toys with no obvious business application, so IBM had to advertise the System/3—which practically required it’s own room by taking up “only 68 square feet”—through a 60s paced short film.
Key benefits? System/3’s punch cards, representing data innovation: “approximately 1/3 the size of conventional cards, they store 20%… more information.” Not to mention disk-based storage.
Note how everything, from the card reader to the printer, is integrated.