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Tuesday, January 5th, 2010

The Gadget Blog

Nokia Ovi Store: How it Works

April 15, 2009 by Rico Mossesgeld  
Filed under Cellphones, Services

It’s apparently taken a while, but it seems Nokia is finally going all out to promote its Ovi Store to customers and developers alike, making videos and other introductory content available through YouTube and its Conversations blog. Here’s a slick video summarizing the whole upload-content-and-make-money process:

If you’re not into watching videos right now, continue reading for a point-by-point summary of said video.

  1. Ovi Store will launch in May 2009
  2. Content providers need to register as publishers at
  3. The store will support single-purchase content; no recurring charges or subscriptions!
  4. = resource for developers
  5. Supported content: Java, Symbian, Flash Lite, Web Runtime Widgets, “Link Items”, Audio, Video, Ringtones (last three are only for Nokia’s one-to-one partners, further details <a href=””here)
  6. Primarily supported devices: S40 and S60 gadgets
  7. Applications will required Symbian Signed certification. Java apps require Java Verified status (see below)
  8. Developers receive 70% less taxes and fixed-operator chargers
  9. Providers who worked with won’t be left in the dark

Personally, I think the easiest method of entry for content providers into the Ovi store is through themes and wallpapers. Creating them are a lot easier than developing apps and submitting them for Java Verified and Symbian Signed certifications. Those two processes are actually a concern for me; from all indications they can be unnecessary roadblocks to developers. Youtube commenter vprise said it well:

I was hoping that Java Verified will not be a requirement, we are signed by Verisign but a Java Verified process will make our production costs far more expensive which will end up costing to the users and hurting the platforms accessibility…
Please Nokia pay attention to the highest selling segment in the Apple app store: the $1 applications… This price point might not be feasible with Java Verified.

Another challenge for Nokia? Let’s see if they steal some thunder from the iPhone platform, the current darling of US-centric consumer electronics journalism.

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2 Responses to “Nokia Ovi Store: How it Works”
  1. Aleksi says:

    Java Verified is not absolute requirement but optional. See:


Check out what others are saying about this post...
  1. [...] I hope Nokia won’t do an Apple and try to control the app market for Symbian. It’s kind of retarded that people are lauding the iPhone-iTunes store when smart phone [not [...]

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