Nokia’s Britney Product Placement

October 20, 2008 by Rico Mossesgeld  
Filed under Cellphones

Looks like Nokia’s marketing peeps struck gold, probably purchasing some significant face time for the Nokia 5800 XpressMusic on Britney’s Womanizer:

brtiney-womanizer.jpg

And in an earlier scene, it was made sure that the Nokia logo shimmered, right around here:

brtiney-womanizer-5800-2.jpg

Which begs the question: will we see more Nokia-Britney collaborations? Britney’s record as an endorser is tainted, mainly because she was caught drinking Coke while Pepsi paid her millions. In any case, I don’t think so. This was probably a one-shot deal for Nokia, who are traditionally quiet regarding celebrity endorsements, yet want to push the 5800—their new unofficial flagship for the youth market—as much as possible

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