Sprint + Pre Wants You to Know: We’re Ready

May 31, 2009 by Rico Mossesgeld  
Filed under Cellphones

What’s up with Sprint lately? The company is using a mainstream media publication (Forbes) to highlight its readiness for the June 6 Pre launch.


The introduction of the hotly anticipated handset will be Sprint’s biggest product event of the year. As interest in the phone escalates to a frenzy—in part because of rumored shortages—company representatives say Sprint is prepared for the onslaught.

Extra employees will be on hand to manage crowds, says David Owens, Sprint’s director of devices. Sprint is also borrowing manpower from partner Palm, which will dispatch representatives to more than 100 Sprint stores across the country. The additional help will stick around for two months, Owens says.

I wonder if it’s better to simply do a good job, and not broadcast to everyone how you plan to do a good job. The “we’re ready for you” marketing approach sounds like desperation to me for some reason. Hopefully Sprint won’t drop the ball come June 6.

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