Study: P2P Users Spend More, Buy More

August 29, 2009 by Rico Mossesgeld  
Filed under Services, Trends

A study is hardly definitive if it looks at the users of only one service, but recent research conducted by Frank N. Magid Associates implies that file-sharers—especially those who steal content—actually end up spending more “on traditional media and entertainment”. In other words, frequent P2P users actually contribute more to the bottom line of media companies.

Our survey shows that the P2P user attends 34% more movies in theaters, purchases 34% more DVDs and rents 24% more movies than the average internet user. The P2P user owns more HDTVs and is more likely to own a high-def-DVD player, too.

1211961_moneyWhile what applies to users of Vuze (the company who commissioned the study) is hardly universal, hopefully this kind of objective research will help traditional media publishers realize that they should adapt to the market, not the other way around. More people like to download stuff online, and the first company who can turn avid downloaders into paying customers will definitely win the game.

Feel free to comment anonymously below: if you frequently download bootleg copies, do you actually spend more on purchasing legit copies/permission? Personally, once I discovered Steam, it became the focal point of my gaming experience—starting with the purchase.

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