“The Nikon S60. Detects up to 12 faces.” This is funny (click a pic to see the full-size version)…
And this is spooky… Read more
So you come out with a new ad, in response to your competitor’s attempts to change perceptions over a much-maligned product. Do you concentrate on your strengths, re-highlight your competitor’s weaknesses, or simply go with a cleverly-worded lie?
Reportedly, Apple decided to go for the latter. In a recent ad, they implied that Microsoft spent more money on marketing their products, rather than improving them. According to WinGeek: “…since Apple brought it up, they spend only .7 cents less per sales $1 on Advertising than Microsoft and spend a fraction of what Microsoft spends on improving its products.” For every dollar Microsoft makes, it spends 13.9% on R&D, compared to Apple’s 3.3%.
The full dirt—as well as the sources of WinGeek’s research—are available here.
The Mojave Experiment is Microsoft’s latest marketing ploy. Participants—who are said to have never used or apparently even seen Vista—are asked what they think about the operating system. Afterwards, they’re shown a 10-minute demo of Microsoft’s “newest” OS, codenamed “Mojave”. It’s only after the presentation’s done are the participants told that Mojave is actually Windows Vista. They’re asked once again to rate Vista.
The campaign makes use of videos, which show with full detail the reactions of most of the participants as they’re wowed by what they’re seeing. It’s clear that Microsoft thinks that the numerous challenges faced by Vista aren’t caused by real issues, but by a widely held perception that the OS is plagued by bugs, slowdowns, and incompatibilities. Not surprisingly the experiment paints a very positive picture for Vista. Read more
Internetnews.com reports on Nokia’s bid to buy out all of Symbian (spending $410 Million in the process) and offer “a new, royalty-free mobile software platform.”
This obviously works to Nokia’s advantage. As the top dog in the smartphone world, Nokia would like to make it harder for new players to profitably compete in the market. At least, that’s what the article implies. Read more