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Tuesday, January 5th, 2010

The Gadget Blog

How Not to Market Through SMS

October 23, 2009 by Rico Mossesgeld  
Filed under Tricks

How Not to Market Through SMS

Here’s a really really long text message, an apparent attempt to recruit Helga Weber, a blogger and designer from the Philippines:

Hello! Greetings!!!:-)
My name is [redacted], Marketing Officer for [redacted] ([redacted]).
I would just like to take this bold opportunity to announce this WONDERFUL NEWS about a RARE PROMO OFFER for a FULLY-FUNCTIONAL website development service that we would like to provide you for your competitive business need to GAIN A STRONG POSITION in the industry, as well as to REALIZE/MATERIALIZE today’s untapped potential markets. For ONLY PhP 30,000, our Web Development Team shall ensure your PROMINENCE and UNMATCHED OUTPUT CALIBER, which …read more

What do You Think of the Mojave Experiment?

August 28, 2008 by Rico Mossesgeld  
Filed under Desktops, Laptops

What do You Think of the Mojave Experiment?

The Mojave Experiment is Microsoft’s latest marketing ploy. Participants—who are said to have never used or apparently even seen Vista—are asked what they think about the operating system. Afterwards, they’re shown a 10-minute demo of Microsoft’s “newest” OS, codenamed “Mojave”. It’s only after the presentation’s done are the participants told that Mojave is actually Windows Vista. They’re asked once again to rate Vista.
The campaign makes use of videos, which show with full detail the reactions of most of the participants as they’re wowed by what they’re seeing. It’s clear that Microsoft thinks that the numerous challenges faced by Vista aren’t …read more

When Good Marketing Kills You—and Your Partners

When Good Marketing Kills You—and Your Partners

No doubt about, Apple’s marketing is king (with a few exceptions). The company’s reliance on well-crafted and pithy messages manage to build an aura of accessible exclusivity that always attracts customers. With the iPhone 3G, “twice as fast at half the price” became the battle cry that rallied more users in the Apple fold.
Yet recent events have shown that Apple’ matter-of-fact statements may actually work against its interests. And more importantly, the same marketing that have built and sustained interest in the phone may also work against network partners who enjoy relative iPhone 3G exclusivity in their respective areas. …read more


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