Seeing Microsoft’s COO Kevin Turner croon about Apple’s legal boys calling him up about the Laptop Hunters Ads, I was reminded of this smug and dismissive rant by cockyjeremy. He typifies the I’m-better-than-you attitude of the Steve Jobs fans club.
I’ve got a few things to say about that!
Yesterday saw the debut of the Office 2010 “teaser trailer”. Obviously, no Office 2010 movie’s scheduled; Microsoft was obviously trying a new way to promote its own product:
Opinions over the video online seem divided. Some wonder what the heck Microsoft was thinking, while others find the tongue-in-cheek presentation funny. Supporters have accused critics of not liking the Office 2010 trailer because it’s a Microsoft project.
Personally, I’m inclined to think that’s true. A lot of people have panned the movie for failing at humor, but some critics actually go out of their way to accuse Microsoft of wasting money. So why …read more
Basically, if you’ve bought a PC that came with certain versions of Vista installed, from June 26, 2009 to January 10, 2010, you get an upgrade to Windows 7 for free! According to the Microsoft Press Release:
“There is a lot of excitement for Windows 7 in the marketplace today. However, many consumers need a new Windows PC for school, work or home before October 22,” said Brad Brooks, corporate vice president, Windows consumer marketing at Microsoft. “So starting June 26th, any customer who buys a PC from a participating computer maker or retailer with Windows Vista Home Premium, Business or …read more
Announced today, the official pricing of Windows 7 is as follows:
Home Premium $199.99
Home Premium $119.99
In other words, $120, $200, and $220 respectively. Before you get excited about the lower prices (when compared to Vista), remember that only 1% actually buy retail OS copies. The rest download bootleg copies from torrent sites get the OS when they buy a new computer.
Still, it’s great seeing Microsoft slashing their flagship product prices a bit. Maybe we’ll see less people call the company “M$” on online forums.
Some bad news for Windows XP users though: Windows 7 will insist on …read more
The $10,000 Internet Explorer 8 Promo: Follow clues laid down @tengrand_IE8 on Twitter, to find “a cleverly concealed webpage that only Internet Explorer 8 can view.” Seems straightforward enough, except the promo makes sure to ask you to “Ditch the web browser you’re using. If you try to find the $10,000 with Firefox, you’ll get nowhere.” The promo details are here.
Hopefully Microsoft is trying to promote how well IE8 properly displays web pages, being so faithful to existing web standards that it can reveal what competing browsers can’t. This so-called hidden website had better not be dependent on any special …read more
Since StatCounter started tracking Microsoft Bing’s online presence last June 1, the search engine has grabbed a market share of 5.56%—about 0.39% higher than Yahoo as of June 4.
No doubt, Microsoft’s marketing push has helped. I’m sure Bing has benefited from the relative success of Windows 7 to grab the attention of the more tech-minded, while more casual users probably try Bing out of curiosity.
It remains to be seen if Bing will maintain its momentum. Google after all retains its stranglehold on search at 87.66%. Yet it’s actually lost almost two percent market share over the June 1 – June …read more
Is it just me, but is the second Lauren Laptop Hunter (the one with mom) cuter than the first?
Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13
Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion
So, based on the brand preferences of 5,000 people, it seems Microsoft’s Laptop Hunter ads are working:
At least that’s the findings of a study done by BrandIndex, who asked 5,000 people whether or not they believe they get good value for their money from a PC or Mac.
Apple had its highest BrandIndex rating in late winter, according to Ad Age, with a score of 70 on a scale of -100 to 100 (zero means neutral). Apple today sits at a much lower rating of 12.4.
Microsoft sat near zero in early February to a value-perception score of 46.2 presently, noted the …read more
Here’s the latest one, showing “Sheila” supposedly spending $2,000 of Microsoft’s money to find the perfect laptop for video editing:
Microsoft’s Laptop Hunter ads have attracted attention online for its subtle attacks on Apple, and as more proof that Microsoft is taking marketing more seriously. Personally, I can easily point out flaws in the Laptop Hunters’ messaging (which is not helped by its simplistic presentation of computer realities), but I doubt if anyone can. The fact remains that Microsoft is starting to become more concerned with appearances, rather than just the cold, technical specs.
Sure, Sheila glosses over the realities of her …read more