I have a feeling that many of us know unconsciously what can be done with a Hacked PC, but it took The Washington Post to illustrate the concepts, categorizing the various badness into six neat categories (click the pic below to see the Post’s graphic in full):
I will admit considering the vulnerabilities of Financial Credentials as a revelation. Aside from the almost-cliche possibility of stolen credit card numbers and bank accounts details is the potential to manipulate stock trades and mutual funds on your non-consented behalf. Overlooking those is understandable, especially since many of us don’t really have the sound long-term financial planning needed to drive such investment-related online activity. That’s a pitfall I hope to remain aware if and when I decide to manage my financial future on the internet.
To be clear though, there are much more practical—and pressing—considerations. As I attempt to maintain the secrecy of my real email address, the crown jewel for any would-be identity theft, I hereby declare: You can pry my Steam collection from my cold, dead hands.
Is it just me, but is the second Lauren Laptop Hunter (the one with mom) cuter than the first?
Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13
Video: Laptop Hunters $1000 - Lauren Gets an HP Pavilion
So, based on the brand preferences of 5,000 people, it seems Microsoft’s Laptop Hunter ads are working:
At least that’s the findings of a study done by BrandIndex, who asked 5,000 people whether or not they believe they get good value for their money from a PC or Mac.
Apple had its highest BrandIndex rating in late winter, according to Ad Age, with a score of 70 on a scale of -100 to 100 (zero means neutral). Apple today sits at a much lower rating of 12.4.
Microsoft sat near zero in early February to a value-perception score of 46.2 presently, noted the report.
However, as noted by Tom’s Hardware, it’s also possible that the PC’s lower prices appeal more to consumers during these relatively hard economic times. Turns out Microsoft’s campaign could’ve made its debut at just the right time.